Free People

Free People is a specialty women’s clothing brand. The brand inspires a younger generation and caters to their intelligence, creativity and individuality, while remaining affordable and high quality. This 24 page catalog is a deep dive into editorial and layout design. Focusing on legibility, hierarchy, and brand guidelines. As a clothing catalog, the imagery comes first. My goal was to fit all of the necessary typography and product information in like puzzle pieces to maintain the qualities the brand represents; free-flowing, adventure, and confidence.